AR

AR.

What does it stand for?

Augmented Reality.

Unlike similar technologies such as VR, Which stands for Virtual Reality, AR makes use of what we see in our surroundings and adds on to that.

For example, I can be looking through some AR glasses at an empty field. If I do not turn it on, I will only see the field for what it is. However, If I turn on the AR function for say, a pokemon go app, I would see a whole bunch of pokemon on the field.

Mindblowing stuff!

Internet Security

Internet security is something which has been brought to our attention over the past decade as the internet rose to prominence in usage.

Terms like “malware” “spyware” and “adware” have been bandied about for as long as we have all been using the internet, but what do they really mean?

Basically, all of these are merely ways for hackers to gain access to our private information. The things that they can do with our information can be very dangerous for us, from gaining our credit card numbers or even our personal details to commit fraudulent activities. This is a very scary thought for many of us and can cause danger for our personal lives.

All these fears aside, online security has been stepped up several notches to protect consumers. For example, there are many different pay walls to step up security to ensure the authenticity of payments and whether or not they were made by us.

E-Learning

E-learning is getting to be a tool that is more and more omnipresent in this day and age. Schools and organisations are using online software to help transfer information during courses in a bid to save resources such as manpower whilst incorporating the key theme of e-learning – convenience.

However, E-learning has been around for much longer that most would assume.

Personally, I have been involved in E-learning for most of my life. I remember doing national education games and surveys in the computer lab as early as kindergarten. While that is not necessarily in tune with whatever syllabus I was doing during the time, it is still learning, regardless of the subject matter.

E-learning properly started for me in Primary School, where we had access to a web portal called learning hub. There, we could access lessons from our teachers and even do quizzes online.

This expanded to having full blown out lessons in Secondary school. E-learning day was an annual event in my secondary school where the entire student population was not required to show up in school. Rather, they would stay at home and log on to their e-learning portals where the teacher would conduct a lesson by asking the students to read the lesson material before doing assignments.

Today, I am taking a nutrition module which is entirely web-based. Each week, I have to watch a lecture online and read up on powerpoint slides which are uploaded weekly. From there, I take part in an active discussion on a discussion board which is moderated by the lecturer who grades us accordingly based on the quality of our argements.

SPREDFAST

My group was assigned the social media monitoring platform Spredfast during one of the in class assignments. We were tasked to find out as much as we could before doing a short presentation on what we found out.

First of all, Social Media Monitoring is something which is used mostly by organisations with a social media presence or more increasingly, influencers, who are people who are paid by brands to showcase their products. These people usually have a large following of people on social media platforms such as Instagram or Twitter and wield alot of power. This is why in lieu of proper marketing or advertising, an increasing number of companies are seeking the help of these influencers to do their marketing for them.

Spredfast helps these companies and people monitor all sorts of information that can be derived from the social media activity of the general public. From the spredfast screen, they will be able to tell which posts are the most popular, which posts are likelier to be popular at what time of the day, on a weekday or on a weekend.

All of this valuable information will then be taken in by these companies so that they can better strategise their marketing plans to draw more customers.

The most important bit of information that can be gathered from spredfast is the demographic information that can be gathered b the software. This will allow them to find out what kind of posts are more popular with the demographic so that they can better atted to their target demographics.

Social Media

In this current day and age, I think that it is safe to say that anyone and everyone from their teens up to their early thirties are slaves to social media.

Personally, the first thing I do when I wake up each morning is to check my twitter and facebook feeds to see what are the latest happenings in the world.

For most people, they use social media to connect with their peers or to find out what they are up to. For myself, Social media for me is something that I use to keep up with pop culture and sports.

Due to the time difference between Singapore and the west, which is where most of popular culture derives, each day when I wake up, I am flooded by a dearth of new information daily. This results in me losing a minimum of half an hour each morning upon waking up.

This phenomena is not just limited to young people. My father, who is 55, has been getting more and more prolific with his usage of facebook. He seems to be developing some kind of a social life on the online medium and shares loads of videos on his wall each day. Videos where his friends comment on as well. This is coming from the man who only two years ago, asked how to access “The Google.”

 

Video Killed The Radio Star

I love videos.

I’ve spent countless of hours watching videos of youtube.

From gaming videos to cat videos to cooking videos, I’ve seen them all.

However, My favourite kind of videos to watch are singing ones.

Being able to upload videos has been a way for me to express my interests in music and to showcase the kinds of music I enjoy recreating to others.

Below is an example:

 

Sow, Shear Me Deer

Sow, Shear and Deer. What do these words have in common with one another? Well, they are all animal-related words. And where do some animals live? On a farm. And what did George Orwell’s literary masterpiece, “Animal House” tell us? That there was a community within the farm. Finally, what does Sow Shear Me Deer sound like? Social Media? WOW WHAT A REMARKABLE COINCIDENCE SEEING AS SOCIAL MEDIA IS A GIGANTIC COMMUNITY OF INTERNET USERS FROM ALL AROUND THE WORLD!

 

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“The writer of this blog post has stripped me to my bare bones…”  😥

 

 

Now that I have exhausted the literary liberties in the world, allow me to write about this week’s blog topic: Social Media.

Social Media is a relatively new phenomenon in the world, but it is already a mammoth in present day society thanks to the way it has revolutionized for the better in more ways than one.

Nowadays, when we meet a potential business partner, we don’t hand over our business cards. We simply exchange contact information on LinkedIn, a social media platform for the working man or woman set in a professional backdrop. People list their past work experiences and their skillsets in what has been proven to be an excellent networking tool.

Similarly, when we meet a cute girl or guy at the bar, we no longer ask them for their home telephone number written haphazardly on a napkin or a coaster. Instead, we add each other as friends on Facebook, where our social lives are well-documented. People can see the photos that we upload, the number of mutual friends that they might share and even common interests such as movies, television programs and books.

Finally, there are also the newer user content driven social media applications like Instagram and Snapchat. Instagram has been around since 2010, making Snapchat the new kid on the block. While the photo-sharing system implemented by Instagram is not new, it has done fairly well due to the efficient UI (User Interface). However, It has seen a huge percentage of users migrate to Snapchat due to its “24 hour” content policy, whereby content provided by users are deleted after 24 hours. This has become so popular that Instagram tried to buy over Snapchat for USD 3 Million, but got rejected. In response, they created their own form of “temporary content” which they called Instagram stories.

Social media has taken over such a huge part of our lives and is waiting for us at every corner. Many companies use social media as a huge part of their marketing programmes now, creating an entirely new market and industry.