Sow, Shear and Deer. What do these words have in common with one another? Well, they are all animal-related words. And where do some animals live? On a farm. And what did George Orwell’s literary masterpiece, “Animal House” tell us? That there was a community within the farm. Finally, what does Sow Shear Me Deer sound like? Social Media? WOW WHAT A REMARKABLE COINCIDENCE SEEING AS SOCIAL MEDIA IS A GIGANTIC COMMUNITY OF INTERNET USERS FROM ALL AROUND THE WORLD!
“The writer of this blog post has stripped me to my bare bones…” 😥
Now that I have exhausted the literary liberties in the world, allow me to write about this week’s blog topic: Social Media.
Social Media is a relatively new phenomenon in the world, but it is already a mammoth in present day society thanks to the way it has revolutionized for the better in more ways than one.
Nowadays, when we meet a potential business partner, we don’t hand over our business cards. We simply exchange contact information on LinkedIn, a social media platform for the working man or woman set in a professional backdrop. People list their past work experiences and their skillsets in what has been proven to be an excellent networking tool.
Similarly, when we meet a cute girl or guy at the bar, we no longer ask them for their home telephone number written haphazardly on a napkin or a coaster. Instead, we add each other as friends on Facebook, where our social lives are well-documented. People can see the photos that we upload, the number of mutual friends that they might share and even common interests such as movies, television programs and books.
Finally, there are also the newer user content driven social media applications like Instagram and Snapchat. Instagram has been around since 2010, making Snapchat the new kid on the block. While the photo-sharing system implemented by Instagram is not new, it has done fairly well due to the efficient UI (User Interface). However, It has seen a huge percentage of users migrate to Snapchat due to its “24 hour” content policy, whereby content provided by users are deleted after 24 hours. This has become so popular that Instagram tried to buy over Snapchat for USD 3 Million, but got rejected. In response, they created their own form of “temporary content” which they called Instagram stories.
Social media has taken over such a huge part of our lives and is waiting for us at every corner. Many companies use social media as a huge part of their marketing programmes now, creating an entirely new market and industry.